About

An innovative creative leader, skilled at conceiving emotionally resonant concepts and bringing them to life. Alongside my directing work, I’ve held leadership roles at production companies, a digital agency, and an innovative EdTech company.

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Directing & Producing

From big brands and high profile talent, such as Toyota’s “Good For Cricket” campaign featuring Jimmy Anderson, to wacky stop-motion for C4’s Random Acts, and authentic and surprising documentary shorts (e.g. Trevor from I.T. dancing): I love collaborating with brilliant people to make stuff that truly resonates with audiences. Highlights include: ChildLine’s highest ever viewed piece of YouTube content, pushing the brand guidelines for the International Olympic Committee’s “Believe in Sport” campaign (creating content used across multiple Olympic Games), and creating AI-powered interactive content that has helped millions of kids around the world to learn English.​​​​​​

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Creative Content Consulting

I lead the creative development for high-stakes campaigns, ensuring brand salience and high-impact execution. I work with teams to improve processes and integrate AI tools (from concepts through to visual enhancements) in order to increase efficiency and free-up capacity for creativity and collaboration. Working with stakeholders to deliver content that is authentic and strategically aligned.

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Kids EdTech

From 2021 - 2024, I was Head of Studio at the innovative global Kids EdTech company, Lingumi. Here I shaped the brand narrative, and created over 100 hours of interactive AI-powered episodic content that balances education with play. I drove a 900% increase in customer registrations and a 40% AOV boost by turning customer insights and data analysis into effective creative solutions.

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I managed teams of designers, animators, filmmakers, and educators, fostering a high-performance environment, nurturing talent, and providing clear creative direction.​ I spearheaded discovery and scaling for new product lines, managing multidisciplinary teams and collaborating with the finance department to ensure commercial viability - delivering high performing paid assets and social formats.